Thoughts of A Creative Leader

Hey there. It's been a while, since I've blogged, bit I'm back with a new post and a line of thought. Today we will be looking at streams over trends. The music industry has undergone significant changes in the past decade with the rise of digital music streaming platforms. The likes of Spotify, Apple Music, and YouTube have revolutionized the way people consume music. However, in the midst of all these changes, one aspect that has often been overlooked is the importance of streaming numbers over YouTube trends. Many recording artists are often preoccupied with achieving YouTube trends and chasing views at all costs. In the short run, it might seem like a great achievement to trend, but it's important to consider the bigger picture. Trends come and go, but streaming numbers have more staying power and yield more revenue in the long run. Streaming not only generates revenue for the artist, but it also helps to build and expand their audience. When an artist accumulates a...